What's actually in them.
And if it's not here, email us — a person answers.
One fibre, and a lot of decisions about the knit
Most sock brands lead with a blend, because a blend sounds engineered. Ours is cotton and nothing else. The part you actually feel is not the fibre list — it is how the tube is knitted and how the toe is closed. Here is all of it.
The yarn
Socks run slightly large. If you're between two sizes, take the smaller one.
| 100% cotton | The fibre most people already wear without thinking about it. That is the entire argument: nobody has to get used to it, and there is nothing in the yarn that behaves like plastic once your foot warms up. |
| No synthetic blend | Modal, bamboo viscose and polyester all feel smoother in the hand on a shop floor. They also all feel like something by the end of a day. Cotton feels like nothing in particular, which is the higher bar here. |
| It breathes | Cotton takes up moisture instead of holding it against the skin. That is the difference between a sock you forget about at four in the afternoon and one you keep noticing. |
| The part that matters more | The fibre decides how a sock feels in your hand. The knit decides how it feels at hour nine — the toe join, the cuff, and whether anything is printed inside. That is the next section, and it is the one we would read first. |
What we don't use, and why
Not bamboo. Almost everything sold as bamboo fabric is rayon made from bamboo pulp — chemically it is closer to viscose than to the plant. US labelling rules require the generic fibre name for exactly that reason, and brands get fined for the shortcut. We would rather write cotton and mean it.
No antimicrobial or hypoallergenic claims. Those are claims about your skin, printed by people who have never seen it. We make claims about construction instead — the fibre, the join, and what is printed inside. All three you can check yourself.
No fabric softener finish. Some factories dip samples in softener so they feel remarkable in your hand. It washes out after three cycles, and then you own a different sock than the one you were sold.
How it's made
Socks run slightly large. If you're between two sizes, take the smaller one.
| Knit | Circular, 200 needle. More needles means a finer stitch and a smoother surface against skin. |
| Toe closure | Hand-linked. Slower and more expensive than stitching, and the only method that leaves a join flatter than the fabric around it. |
| Cuff | Wide soft rib. Even pressure across the whole band rather than a tight elastic edge. |
| Reinforcement | Knitted flat into heel and toe, not added as a separate layer. |
| Labelling | None inside the sock. Fibre content, origin and care are printed on the pack. |
| Finishing | Boarded and washed before packing, so they arrive at their final size and without production oils. |
What you actually get
A plain cotton crew sock with a flat toe join, nothing printed or sewn inside, and a cuff that holds without gripping. Adult sizes, quiet colours, nothing on the outside that tells anyone why you bought it.
That is the whole product. Everything above is how it gets made.